Why You Should Price Your Services Based On Value You Deliver – The Art of High Ticket Sales Ep. 9 | Big Money Investing Review
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now you might now I I I can hear what you’re thinking but W you think but easy for you to say Dan right you’re Dan lock I’m just getting started I don’t have enough credibility I’m not on the on the magazine cover whatever excuse you have in your mind it’s not true because at the end of the day your clients are paying you to solve a problem for them if you could solve that problem you can charge for your worth the king of high ticket sales world’s highest paid consultant media celebrity multi-millionaire entrepreneur ACC claimed 10x speaker International bestselling author Dan [Music] lock it’s like what what does it cost for them to keep the problems that they have all right write down what does how much does it cost them to keep the problem they have you got to think from that angle when you understand it’s like Cindy for someone who’s you know she’s a a relationship and dating coach to Executives and high Achievers how much does it cost for the executives to remain single or don’t don’t have that romance in their in their life they they’re making the money they’re making good money but that relationship part it just they they they’re lacking that how much is it costing them in terms of happiness and fulfillment that’s worth a lot of money you can charge a good amount of money for that okay uh Gary where’s Gary Gary yeah Gary so now you might say work for me me it works for my students as well so Gary actually go to the mic it would be helpful Round of Applause let let hear the story from him and Jenna where Jenna Jenna Jenna could the mic as well now so Gary and Jenna they are working on from last year working a couple years ago working a million dollar home now they’re working on A1 million listing maybe just share that how yeah Jenna you can do that too sure always okay so uh to start with I I always worked in the multi-million dollar uh High highend yeah and I I totally agree like I have I used to work with some lower uh like uh price properties of clients and it’s it’s a lot harder to close deals with yes yes Gary uh for me uh I’ve been yeah I I’ve worked um a lot with the lower priced homes in the beginning um yeah like I agree with uh Jenna it’s definitely harder uh a lot more maintenance required um lot of pinching pennies and um you know complaining and whing but you know a lot more um handholding a lot more handholding a lot more a lot more babysitting yeah yeah okay I’m Applause Sam Sam Sam come come come to mic one Applause for Sam now now Sam is also DIC member now Sam share with them how much you were charging before and now you’re charging more money what what are the client tells what have changed for you from the packages wi oh well I was just down my table here uh we let go over $5,000 a month client at the end of December and $5,000 a month yeah and and you know we we we kind of made it if you talk to him he’d say oh yeah I let them go yeah yeah but no we let you go yeah so he came he came up and he always tried to leverage the $5,000 a month against certain things yeah it’s like hey give me this give me that and finally I just said you know what no no no and then he said you know well okay you can’t charge my credit card anymore I’m going to pay you a check every month and he goes starting next month and I’m like we already charge your credit card and so uh so I came back and said okay you know what I could this is your month’s notice and I said okay that’s fine and what I found out is opportunities like that when I get in the past it be like $5,000 a month and I get distracted and engrossed in the fact that it’s $5,000 a month but I’m flying to Edington tomorrow and I’ll share this the deal I see next week yeah fly Adon tomorrow and there’s a much larger deal with group that owns 10 dental offices yes and so before I would miss opportunities like this because I was so preoccupied with keeping the $5,000 a month that’s correct and now in your mind for that amonton deal you’re thinking roughly how much you charge them per month if you don’t want month yeah roughly so we’re talking about like $200,000 for the year yeah for 2017 Y and I’m going to ask and I’ve told him already the the owner of the group that I’m looking for St in it too very nice so Equity stake and then for the agency awesome so there’s two sides of it and and I wouldn’t have come up with that sort of structure if it wasn’t for okay so the it’s not so much me it’s the methodology works it doesn’t matter if selling real estate it doesn’t matter if you’re selling digital marketing service what works is what is what works it’s like you try to pick a cake if I share with you the recipe you follow the recipe this is how much sugar and this is how much you know powder and and all of that and this is how how it put the fruit you make a similar kick it’s not so much me that makes it work it’s more the methodology right m a fan is you know some of you know mad a fan triple his income this year and moved into a new home same with Matt the first thing I did with him is increase his prices nothing genius about that just increase the prices that’s all right so let me share with you secret number two actually you know what let me give give you 2 minutes how long discuss what I’ve said so far about sequence Number One charging premium prices from day one okay 2 minutes go hi this is danlock welcome to danlock TV I want you to subscribe to my YouTube channel now you might ask why should I every week I’ll post two new videos all focusing on helping you becoming a better entrepreneur you will be challenged and you will be inspired and you will be motivated more importantly you’ll get practical ideas and strategies that will take your business to the next level so go ahead hit the Subscribe button turn on the notification so you don’t miss out on a single episode I promise you you won’t regret it [Music] [Music]Welcome to Big Money Investing – Your Ultimate Destination for In The Money Facts!
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