The Psychology of High-Ticket Sales – The Art of High Ticket Sales Ep. 14 | Big Money Investing Review
Video Transcript
Welcome to Big Money Investing
Your Ultimate Destination for Learning From Big Money and How You Can Succeed Too!
Are you ready to take it to the next level?
Investing into sound investments like big money does. Subscribe to the Big Money Investing Channel
people afford what they want to afford the number one reason people don’t buy from you is not money they say it’s money it’s not money sure they’ll tell you tell you that they can’t afford it but in reality money is not the issue the real issue is value they don’t see the value in what you offer then it’s not their fault it’s our fault the king of high ticket sales world’s highest paid consultant media celebrity multi-millionaire entrepreneur acclaimed 10x speaker International bestselling author Dan [Music] lo I actually helped out through that previous funnel um a specific gym that I helped in Toronto and they got really good results from paying very little money in Facebook ads yeah even after that when I present to them what my high ticketed P service is yeah they’re like wow it’s expensive I don’t want to understand even through this free free trial you you produce results produce way more than what I’m actually charging Services because again you start from day one as hey for free trial imagine how much you actually want to charge starting out 25 a month 2500 bucks a month right5 okay but you charge them nothing to try to try it out right they see when you want to go from zero to charge 2500 bucks doesn’t matter how much money you make them there’s a disconnect because I got you for free in the first place why would I pay $2,500 see most people I’ll answer the question most people they try to lower the price because they are not good at selling themselves you see what I’m talking about because I can convince them at 2500 bucks so I’ll do it for free hopefully I hope then they would upgrade versus get very good at what you do and being able to communicate the value and just sell at 2500 you see the difference it’s it’s just an excuse is an escape because they you can’t sell their price point so I’m going to lower my value and try to get that go back to same dating analogy I want to I’m looking for meaningful relationship but you know what I haven’t been out there maybe I’m not very attractive so I just go on a bunch of cheap dates right versus make yourself attractive make yourself that man or woman other people desire first then you can pick and choose it’s supply and demand when you have no demand yeah I’ll do whatever I’ll just anything is good or anything comes along I’ll take but if you create the demand now you can pick and choose you can CH pick who you want to work with right make sense yeah yes can you them there’s a place and time for money back guarantee there is a time and place for that it depends on what you sell and and what you do uh but from my experience if you’re actually good with the positioning stuff you don’t really need to do that because it implies the guarantee implies the results versus like I never offer oh you know what come to VG for whatever 30 40 bucks you know I if you don’t like it I’ll give you 40 bucks back you don’t like it [ __ ] off don’t come back I don’t care I don’t care his 40 bucks [ __ ] off don’t want to see you no more you know what I mean that’s what I’m talking about it’s the whole thing not just one technique yeah so mention two concepts and I’m trying to figure out how they work together so hold on so far so good yes hello okay so one concept and they both make sense I’m just trying to figure out how they make can make more sense well no how they can both make sense at the same time so one concept is not trying to turn loers in the winners yeah the second concept is people need but don’t see the but I you know the seller fails to convey the value yeah at which point is the sailor’s fault of not conveying value becomes an attempt to sell ah okay to turn losers wonderful yeah so what’s the difference so Dan you was saying you don’t want to turn losers into winners but at the same time you want to sell them we want to communicate value you know what what’s the fine line right they say well I just don’t see the value at what point you say okay it’s no longer a sell a sales guy problem you’re just a loser it has to do that’s pretty good right that’s pretty good so what I’m saying is it all depends from they want you know is if if are they qualified at first so if they’re not buying because they don’t have the money or they actually haven’t seen the value yet so they could pay you for the trademark you know they totally have the money they could afford it but it’s like I don’t know if I want to do the trade up with you or do I really need to protect my brand I’m not so so they have the ability just like your company to pay it they just don’t want to [ __ ] pay you so if they have to be able to pay it but they don’t want to [ __ ] pay you it’s our problem we haven’t communicated value if they don’t even have the ability to P to pay it and here’s what we do most people do they don’t have the ability to pay it but well you know I guess I can charge a little bit lower I’ll work for three months for free I’ll do this all this ban over backwards I I’ll go the extra month know you try to convert the ones are not qualify from day one to try to turn them into that that is hard easy to just move on right make sense Round of Applause good question good question how many are learning some new stuff yes okay how many going to charge more when you go back to your business very nice how many going to tell some clients to [ __ ] off good you should you should now don’t say I said it though you know hey you know just I just went to see Dan lock he asked me to tell you to [ __ ] off and here is his social media you should tag him don’t don’t don’t do that okay don’t do that it’s not so much about one’s ability to pay as it is about their desire to pay their desire to pay for your programs or services and here’s what I notice even people who sometimes they might not have a lot but I always believe people can always find the money for what they want that’s what I believe like I have people who complain you know oh I don’t have the money to to buy this and join that and and suddenly you know I have one guy I won’t name a name we’re talking about he’s been bugging me bugging me bugging me I think it’s definitely not a good F at the end I want to join the IC I want to join the IC I but I can’t afford it I want to join the I okay it’s been talking about that for 3 four months right next thing I saw him posting on Facebook I went on this vacation and I bought this big TV huh interesting he I’m broke I have no money help me out please inst interesting it’s never it’s we think about it in Vancouver this is this is not Africa here okay if you live in Vancouver we all could find if we need the money we could find the money yes yeah that’s what I mean is the not the ability to pay but the desire to pay secret number four actually you know what take two minutes how long discuss what I’ve said seet number two seet number three what it means for you what I’ve covered so far go ahead go any questions with what we’ve covered so far any any questions you want to ask me before I move on to the next lesson or maybe even a har moment Kevin go to Mike yeah you have a question go to mic we’ll take a couple of questions or something you’re not sure of or something you confused or even just aha something that hits you oh my God I didn’t know that before I’ll uh start off with a question I’ve got a lot of AA for sure yeah yeah my question is when you say because I I believe I have value I demonstrated results for people and now when it comes to just closing the deal it just seems like it’s a communication when we say communication is it sort of like just selling or you know positioning or is that is that area is that aspect of communication you talking have one of my M’s asked answer that CL you can answer that right can you do that sure okay round Applause so that I could sit back and just sip some tea go ahead so the question is is am I just talking about selling or am I talking about positioning like what the hell am I talking about here it’s both it’s both so for sure like um positioning helps a lot if you’re properly positioned like like Dan mhm uh you don’t have to sell really that much yeah so basically you’re not chasing clients clients come to you mhm um but if you’re you aren’t positioned properly in the marketplace then yes you have to be a very good salesman mhm now also but the way that we sell High tickets how is it different from typical traditional sales yeah it’s it’s actually very interesting so you know the traditional sales is like you know excited guys there like Grand card type salesman like you know heart clothes assumptive you know clothes Etc but I mean what Dan teaches is like he uses this concept like well it’s a totally it’s a totally different model it’s a very comprehensive but I mean it’s a totally um yeah just totally hard to explain but I mean totally different model from you know the traditional model so it’s kind of like um we don’t really care or that’s at least the goal to not care about you know or whether the client wants to become or Prospect wants to become a client because they have the problem like we don’t care if they become a client or not because they actually have the problem so we don’t have to chase them they should chase us and kind of we we should qualify them you know whether they are actually a good fit or not that’s right that’s right very good well said Jenna thank okay let me answer that question again um so positioning and sales right like um actually the um sales is a process so you have to position and you also have to close the sales by selling right so if you position yourself well you don’t have to do like much of the selling part to close the deal you see what I mean but if you don’t position yourself well then you have to do like hard selling to be able to close mhh well that Applause and Calin just add to a point like what with what CLA said um well what I learned from Dan like the market isn’t going to buy from somebody who’s maybe young inexperienced you know maybe hasn’t gotten that much work with clients so it’s kind of key to kind of position yourself as that already that go-to expert that kind of leading authority figure even though if you don’t have that I guess experience yet but to still kind of position yourself as that because that’s well the type of clientele you’re dealing with that’s who they want to see that’s what Dan said people are buying for like the value or the outcome they want to receive just to add to what Claus said okay Applause John my takeaway is more uh just general like yeah just turn it down what good yeah all my mine is like a more with life and a business one it was like something like Jim Ron said where he’s like um your income doesn’t uh self-development and your income is pretty closely related right so was like more I noticed like your model of thinking the way you move the way you think your behaviors there way different than most poor people like it’s that that’s what’s making the difference it seems like like you’re you’re the client that you would attract right yeah uh that that stuff it was like that it comes more down to the intangibles than just like the philosophy here’s pretty simple right it’s more like the person you are that’s what it’s who you are like this stuff won’t work if you’re not a person of value it just would not work it would fail so fast it would not work it has to start with that you actually deliver value tremendous value to the marketplace and just lack those techniques on how to communicate that this would work but if you actually don’t you’re selling Shady stuff I’m not saying you like other people if you if you sell Shady stuff and you have questionable expertise this will not work it would it would backfire so fast yes Ali come you guys have a lot to say it’s good round Applause round Applause actually wanted to share one of those aha moments uh regarding the secret number two you’re selling the value not the dollar yes you know thanks to then that’s what happened exactly to me like two months ago um usually what we do we provide maintenance packages to the sites for like $1,000 per months then we have a clients came to us and asked okay you know what I have three website Canadian us and one which is combination of all other products could you make sure this one going to charge Canadian dollar this one charge US dollar because somehow it’s messed up yeah then I start writing a proposal and give it to them and meanwhile said okay you know what let’s get Dan’s idea how does it work Dan can you tell me if he’s a good proposal he’s laughing I’m not going to say what he told me but he said no with some f word some f bomb in the email yeah and he just told me you’re going to just write one sentence as a proposal to this guy are going to increase your Sals by 65% and I’m going to give you this much extra percent client visiting your website and I will charge $25,000 yeah I couldn’t believe they’re going to say yes only one sentence instead of the whole proposal how long was The Proposal it was like three pages I wrote three pages is long that because I’m going to do this and I’m going to do that I’m going to marage the start and I’m going to install this one then I’m going to take this one out then I got to that advertisement freak them up I’m just going to increase your revenue and I got to giveen clients to your site I did it I sent it to them I said you know what I’m going to test it I got I know I’m going to lose this CLI but I’m going to test it guess what was the answer the answer was I’m G to give you $88,000 plus $2,000 per month and 10% of the sales of the site if you can do it thanks to that Applause and that’s why people you know they buy the drill they don’t want a drill they want the hole you have to know what hes do they want nobody cares about oh you migration US Dollars currency and and my product display description and and title tags all that is nice do it mean to an end what’s the outcome they want I want to increase my sales percentage by X well let’s just sell them that nobody cares about Kevin right nobody cares about Facebook post and no cares about that yeah how much money you going to make me that’s it if if you go a little bit deeper what are you going to do with that money you got to go deep you got to go deep hi this is Dan loock welcome to danlock TV I want you to subscribe to my YouTube channel now you might ask why should I every week I’ll post two new videos all focusing on helping you becoming a better entrepreneur you will be challenged and you will be inspired and you will be motivated more importantly you’ll get practical ideas and strategy IES that will take your business to the next level so go ahead hit the Subscribe button turn on the notification so you don’t miss out on a single episode I promise you you won’t regret it [Music]Welcome to Big Money Investing – Your Ultimate Destination for In The Money Facts!
🌴 Discover the Big Money Investing Strategies on Metals and Real Estate Investing. 🌊
Experience the world of finance with Big Money Investing. We bring you the latest and greatest from Big Money Investors, showcasing the whys, how-to’s, and best practices. Whether you’re planning a short—or long-term investment, preparing is the first and most important step. The Big Money Investing channel is a great go-to investment advice source
🔥 What You Can Expect:
- Exclusive Financial and Big Money Investing How-To’s
- Big Money Financial Traits: Learn how to mix and match your perfect investment portfolio to match the planned-out time horizons.
- Financial Learning Is A Lifestyle Change: Stay financially fabulous with our expert investing tips, real estate practices, and healthy lifestyle advice.
- Behind-the-Scenes: Get a sneak peek into how the Big Money Investors spend some of that return, from photoshoots to interviews with the experts.
👙 Why Subscribe to Big Money Investing?
- Stay Updated: Be the first to know about new investment ideas and most importantly what not to be part of in today’s age.
- Inspired Goals Lend Motivation: Get inspired by our Big Money Investors’ vibrant and diverse lifestyles, a perfect view at times.
- Engaging Community: Join a community of financial enthusiasts and wealth producers who love to share their passion for life with others.
🔔 Subscribe Now: Hit the subscribe button and turn on notifications so you never miss an update from Big Money Investing. Join us on this fabulous journey and transform your financial situation with the latest trends and tips from Big Money Investing. Thank you for being a part of our amazing community.
#BigMoneyInvesting #big #money #investing #lifestyle #investors
Support Big Money Investing Sponsors
-
Book Sets, Books, How Big Money Investors Think About Money, How To Think Like A Big Money Millionaire
Big Money Financial Investment Management Book Set
$85.44 – $177.66Select options This product has multiple variants. The options may be chosen on the product pageQuick View -
Books, How To Think Like A Big Money Millionaire, Top Level Communication Skills
How to Talk to Anyone by Leil Lowndes 92 Little Tricks for Big Success in Relationships
Original price was: $18.24.$12.89Current price is: $12.89.Select options This product has multiple variants. The options may be chosen on the product pageQuick View -
Books, How To Think Like A Big Money Millionaire
Poor Economics By Abhijit V.Banerjee
Original price was: $18.09.$12.14Current price is: $12.14. -
Book Sets, Books, How Big Money Investors Think About Money, How To Think Like A Big Money Millionaire, Spiritual, Wealth Creation
7 Book Set – Master Your Time – Master Your Beliefs – Master Your Destiny – Master Your Thinking – Master Your Emotions – Master Your Motivation – Master Your Focus By Thibaut Meurisse
Original price was: $93.43.$67.33Current price is: $67.33.
Leave a Reply