Marketing And Selling To The Affluent – How To Sell High-Ticket Products & Services

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so reason number five some buyers only buy premium products there’s about fifteen to ten percent of the people in the marketplace they only buy premium products ask my wife she knows she does not shop at Walmart she doesn’t even buy toilet paper for woman okay just this it’s a certain segment of marketplace they just don’t like you have the North Shore buyers right and then you have the woman buyers Nostrum buyers and the warm up buyers and I’m not talking about in our necessities is you know toilet paper and detergents all that yeah by people buy based on most people where it’s cheaper but for a lot of these different products there’s certain second markup it’s only buy premium products and some people will immediately jump to the top of that that price point unless you’re something for its alike if I go into a place and I’m want to buy a suit if they have all these suits and it’s less than a thousand bucks I’m not I’m just not gonna buy maybe it’s perfectly good but I’m like the way I make its decision if it’s a thousand or so it’s not that good it cannot be that good that’s how I make my decisions and this is gotta be a certain price point and up certain brand that I go shop so knowing that whatever you’re selling there’s certain stuff in your marketplace they would only buy premium products only buy premium products told Ostrom good example ten times your finances ten times your business ten times your marketing time’s your life hit the subscribe button now

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